With carpets to cater for every household, Lano presented visiting retailers to the Buying Groups National Flooring Show with an exceptional array of choice.
From the more sustainable Mohawk SmartStrand Revelations range of lifetime stain resistant carpet to the luxury and beauty of Ultimo and the practicality and value of the Easy Care family, Lano’s incredible portfolio saw its stand constantly busy.
“Thanks to our depth of product, manufacturing flexibility and exclusivity for Mohawk ranges, we really do offer retailers exceptional choice,” explains Tom Mathys, area sales manager UK & Ireland. “This is highly advantageous as retailers can pick ranges specifically tailored to their needs, from one manufacturer and with all the benefits of efficiency and cost that this brings. From excellent value stain-resistant carpet to the most luxurious and incredibly soft creations, it can all be found at Lano Carpets!”
Revealing colour updates to several collections, particular focus was placed upon the manufacturer’s hugely popular Heathertwist collection that has been given a fresh point-of-sale identity and new on-trend shades. In both 40oz Supreme and 50oz Elite qualities, Heathertwist is part of the Easy Care Premium collection that brings the performance of 100% Lanoset® two-ply yarn to provide better appearance retention and stain resistance. Bleach cleanable and with a 10-year stain warranty, Heathertwist is available in 14 multi-tonal natural shades that have been tweaked in line with the latest trends and in both four and five-metre widths.
Other highlights included the incredibly soft, stain-resistant and highly durable Fascination collection made of 100% Eccelena yarn, a new collection of traditional and contemporary rugs along with an associated brochure featuring striking lifestyle photography, and a range of artificial grasses perfect for domestic landscaping duties from the Lano Landscaping marque.