Along with revealing a brand new website, www.lano.com, Lano Carpets introduced new additions to its fabulous SmartStrand collection at this year’s Domotex. The fibre drew interest from visitors looking not only to the fibre’s excellent environmental credentials, but also to its leading resilience and ease of maintenance.
Made by the Belgian carpet powerhouse under licence from Mohawk, SmartStrand carpets use renewable resources in 37% bio-based content, and offer homes the ideal blend of softness, easy maintenance, resilience and durability. In fact, the carpet’s ability to withstand daily life, keeping looking new throughout its long life, that is contributing to its status as an investment purchase for many homeowners.
“The SmartStrand fibre is not only ecological, but it sets a benchmark in real world liveability and many homeowners are seeing at as investment in a carpet that will stay with them for many years to come,” says Birger Karlsson, UK and Ireland Sales Manager. “A great blend of softness and toughness, married to exceptional ease of cleaning makes SmartStrand a natural choice, even before homeowners learn of its great environmental benefits.”
In fact, SmartStrand is so cleanable, that the majority of spills can be removed with water. Lano Carpets’ 2015 developments for the collection help to keep the SmartStrand name at the forefront of residential carpet innovation.
Lano also lifted the lid on Granada, a four and five-metre wide, solution-dyed polypropylene collection that is ideal for areas where ease of living is a concern. Bleach cleanable, lightfast and in 15 proven shades ranging from light neutrals through to granite, Granada is a carpet that offers versatility. Polyamide ranges too were given refreshed colourbanks, in-tune with 2015 design trends and full of colours suited to the latest interior schemes, the ideal carpets for those seeking the best in contemporary luxury.
“Domotex is always a focus-point for our residential launches and developments,” continues Birger Karlsson. “Attracting visitors from right across Europe, it makes for the ideal opportunity to communicate our key messages for the year ahead, namely providing beautiful and innovative carpets that offer exceptional quality and set the benchmark in value.”