Laminate is winning hearts and minds – Balterio News
Ever-increasing numbers of people are choosing laminate as their preferred choice of floor covering . Appearance, simple installation and easy cleaning are just a few of the qualities that make laminate so popular. Laminate provides all the advantages of wood, such as the authentic look and feel, but none of its drawbacks, affirms Balterio, one of the most innovative producers of quality laminate floors. We spoke with Franky Terrijn, Marketing Director at Balterio and learned all about the latest trends.
Light authentic colours have been fashionable for a considerable time, and this will continue to be the case, in laminate too. Demand for Pale colours remains high in times of an an uncertain economic future, since they give a more optimistic ambience. The dominant trend is toward natural, authentic, honest materials: concrete, porcelain, metal, wood, copper, oiled leather, matt stone. The tone is matt. Smooth laminate is no longer all that popular – the trend is moving towards authentic and classical. Contemporary consumers don´t want just a ´look and feel´ like that of real parquet or wood floors, but also the acoustics that go with them.
Laminate is in. It assures comfort, it’s wear-resistant, budget-friendly and virtually indistinguishable from real wood. “We’ve conducted years of research in order to find a way to imitate real wood floors as perfectly as possible, and the results are simply stunning”, says Franky Terrijn.
