Kerridge Commercial Systems (KCS) has announced the key speakers for the tile industry event, to be hosted at the TTA later this month. They will include Phil Crowshaw from the Geeky Group; Fired Earth’s Sam Blythe; TSJ’s Editor Joe Simpson and Kay Porter from TTA. The ‘Business Insight’ day takes place on Thursday 26 November and is free to attend. The programme will focus on IT-related issues faced by the tile and KBB industries and will conclude with a networking lunch.
Following registration and coffee, key-note speaker, Phil Crowshaw will explore the technological and cultural changes taking place and will guide attendees on how to survive and prosper in The Digital Media Revolution. Sam Blythe will present Fired Earth’s own case study and will reveal how these changes have impacted on business and the steps being taken by the company to steer future growth in a new environment.
Joe Simpson will explore the latest aesthetic and technical trends in tile production, set to shape the industry and TTA’s Kay Porter will discuss the Association’s place in the industry and member benefits. Meanwhile, KSC’s own presentations, by Mike Beech and Paula Hayter, will focus on Online Trading and Customer value vs discounting. A QA session will then conclude the programme, ahead of lunch.
KCS is a key IT supplier to the tile and KBB industries. Tile clients include Beccles Tile Centre, Ceramic Tile Warehouse, European Heritage, Fired Earth and Tileflair.
10:00 – Registration & Coffee
10:30 – Welcome
10:35 – Online Trading: Double your Floor Space and Footfall
Mike Beech, KCS
Simple steps to trade online and to grow your business on the web.
11:00 – Social Media, the Business Version
Phil Crowshaw, Geeky Group
Exploring the technological and cultural changes taking place and will guide attendees on how to survive and prosper in The Digital Media Revolution.
11:30 – Coffee
11:45 – The Fired Earth Story
Sam Blythe, Fired Earth
A case study from Fired Earth revealing how they have adapted and changed to steer a course for continued growth and success.
12:00 – Customer Value vs Discounting: Know your Customer through your CRM
Paula Hayter, KCS
Gaining loyalty and value from your customers without having to constantly discount your products.
12:20 – Latest Industry Trends and News
Joe Simpson, Editor Tile & Stone Journal
Exploring the latest aesthetic and technical trends in tile production, that’s set to shape the industry.
12:40 – TTA Member Benefits
Kay Porter, TTA
TTA’s place in the industry and the benefits this delivers to members.
An open Question & Answer session will conclude the programme, ahead of lunch.