Friends of the Earth have brought their brand identity to life with innovative modular flooring designs from global carpet manufacturer Interface to create a unique ‘around the world’ theme for their new London-based Head Office.
The environmental campaigning charity required a flooring solution that would create an inspirational space for workers to flourish in whilst having a low environmental impact which reflected their values. A colour scheme was chosen to reflect the ‘what if the world was flat’ design developed by Peldon Rose, showcasing all aspects of their global reach; from the rainforest to the Arctic. To meet the desired criteria, Peldon Rose enlisted Interface to provide sustainable modular flooring from its biophilic-inspired Urban Retreat and Net Effect Ranges and the Palette 2000 collection.
James Cole, Business Engagement at Friends of the Earth said: “Our head office refurbishment was inspired by our ethos that ‘the wellbeing of people and the planet go hand-in-hand’.
“Our aim was to achieve an aesthetically appealing and environmentally friendly space for our employees and guests to enjoy, whilst being functional and practical; offering a more open plan layout, smarter technology and more flexible ways to work. As our core ethos is to have a positive relationship with the environment, it is also very important for us to engage with environmentally responsible suppliers during projects such as this.”
Steve Taylor, Project Director at the design company, Peldon Rose, said: “This project required a flooring solution that worked on both an aesthetic and practical level, while enhancing Friends of the Earth’s strong brand identity and staying true to its core environmental beliefs, so Interface was the obvious choice on both levels.”
Interface’s biophilia-inspired Urban Retreat collection was used throughout the communal office space to create shifts of patterns and varied textures to mimic diverse elements of nature. The collection offers eleven dynamic modular flooring products, ranging from refined textures to broad organic forms to create an illusion of the natural world. The carpet tiles were utilised in the open plan office space and represent different aspects of the environment ranging from textured grass to sandy deserts.
Several colours from the Net Effect One and Two collections were used in each composition in the meeting rooms to capture the precise moment when sea foams onto the shore. Contrasting rhythms, textures, colours and patterns created an igloo themed space to provide each room a unique life of its own through organic imagery and a complex illusion of light moving through water.
For the building’s high traffic areas, Friends of the Earth chose from Interface’s Palette 2000 collection, which has an extensive range of 50 colours, offering the flexibility to create beautiful designs. This particular flooring, which was set throughout the communal office space, uses fusion-bonded technology to offer high-quality performance and ensure reliability in the busiest commercial settings.
Mark Sparvell, Regional Director at Interface said: “The combination of Urban Retreat, Net Effect and Palette 2000 collections really came together to bring the Friends of the Earth’s office space to life. Our modular flooring solutions have provided an aesthetically and environmentally friendly solution that incorporates great acoustics throughout the space, something which is highly desirable in any open plan office. The innovative ‘skinny plank’ modular format saves costs during installation, by reducing wastage, and over the lifetime of the project, by increasing maintenance cycles for the client. ”