Featured Partner

Granorte reaps rewards of targeted PR campaign

Leading cork flooring manufacturer Granorte has invested in a hard-hitting consumer PR campaign in order to support its retailers and to increase awareness of its extensive product collections amongst homeowners up and down the country.

“PR is an incredibly important aspect of any business strategy, and we view it as a way of generating genuine excitement about our products and real selling leads,” comments Paulo Rocha, product manager, Granorte. “As a result of cultivating relationships with key media in the home interest sector, both nationally, regionally and online, we have managed to secure fantastic coverage which has lead to our to retailers experiencing high volumes of enquiries from members of the public who want to find out more about us and the floors that we offer.”

Working in conjunction with interiors PR agency Select First, most recently Granorte floors have featured in widely read national consumer interior titles such as Country Homes & Interiors, Homes & Gardens, Good Homes, Real Homes, Kitchens Bedrooms & Bathrooms and Your Home, as well as regional lifestyle titles including Living North and Index Magazine. In 2012, the brand was featured in the Sunday Times Home supplement, and has also been referenced in the Independent’s sister newspaper, i.

“Our commitment to raising our profile through PR channels proves our dedication to supporting our stockists, and this is something that is set to continue throughout 2013 and beyond,” adds Paulo Rocha. “Thanks to the unique and sustainable properties of cork, the press has responded very positively to our products as they offer something completely different from the more traditional flooring options currently available in the market. We encourage retailers to contact us today to see how they too can reap the rewards of our successful PR campaign.”

For further information contact Granorte on 01785 711 131, visit www.granorte.co.uk or email [email protected]

Show More

Floors Magazine

Floorinsite.com brings you daily flooring news, features, tenders, events, jobs and everything in-between.

Related Articles

Back to top button