Get the WOW! factor and reach thousands of new carpet customers

In an industry first move, eight of the UK’s leading wool carpet manufacturers have announced a brand new aftercare scheme for wool carpet consumers in exclusive partnership with leading experts of carpet care, WoolSafe Approved Service Providers.

_{Named the Wool Owners Warranty or WOW! for short, the new scheme targets over 338,000 customers who purchase over 7 million square metres of wool rich carpet on an annual basis.  The unique scheme has been devised to offer new carpet owners a premium aftercare service in line with their wool and wool rich carpet purchases. Rolling out across eight well-known carpet manufacturers in 2014 including Manx Carpets, Gaskell Wool Rich, Mr Thomkinson and Crucial Trading, WOW! provides a year’s free aftercare at the point of sale, completely free of charge.}  

_{As expected, the scheme looks to the best in the industry and WoolSafe Approved Service Providers are automatically eligible to become exclusive carpet care advisors for WOW!. By signing up to be part of WOW!, Registered Carpet Cleaners are automatically sent the details of new carpet owners who have signed up for the free twelve-month warranty.  With a number of benefits coming for free, WOW! is a powerful incentive for new carpet owners in the interest of helping to protect their new carpet. If just 25% of new wool carpet customers register for their free warranty, this equates to some 84,500 customers allocated to  Approved Service Providers each year.} 

_{Under the benefits of WOW!, the assigned Registered Carpet Cleaner will visit the new carpet owner to deliver spot removal technique advice and a free gift of WoolSafe Approved spot remover, supplied by the manufacturer.  The point of the visit is to build a mutually beneficial relationship between consumers and service providers. Registered Carpet Cleaners benefit from instant introductions to high-end clients with a genuine interest in aftercare advice, at the best time when the carpet is new, as well as that all-important opportunity to build a lasting rapport through face-to-face interaction and upsell other services.}

_{After the initial visit, the carpet owner is invited to keep in contact and use their Registered Carpet Cleaner as the first port of call for advice and assistance with spot removal at home.  If a spillage cannot be successfully removed by the carpet owner following the advice they have been given, the Registered Cleaner will visit the premises to attempt a free of charge professional removal.  At the end of the warranty, carpet owners are offered the chance to renew WOW! for another year, on the condition that they have the carpet professionally cleaned by their Registered Carpet Cleaner. The Warranty can be extended each year for the life of the carpet.}

_{For each tailor made, personal introduction, the scheme costs the WOW Registered Cleaner just £1.50 administration fee per customer, and £1.00 administration fee when renewing WOW! for another year. “One of the things I find so attractive about the scheme is that the £1.50 fee is for a customer and not someone who is merely curious and gathering quotations,” comments Ken Wainwright, WoolSafe Approved Service Provider. He continues; “ I have never been one for direct sales and marketing as it takes me out of my comfort zone, but this is the first time I have ever been enthusiastic about this area of my business life. Why? Because it’s all been done for me and I know I will have a new customer before I pick up the phone.”}

_{WOW! is already available on carpet purchases, so WoolSafe Approved Service Providers are encouraged to sign up at www.wowwarranty.com as soon as possible.  For those interested in becoming WoolSafe Approved Service providers, the WoolSafe Academy will be running WoolSafe Fibre Care Specialist training courses throughout 2014, as well as many others including the new Advanced Spot and Stain Removal for Wool Carpet & Rugs.  All training is delivered by leading industry experts and course dates are available from www.woolsafeacademy.org.}

_{For further information on The WoolSafe Organisation and the services offered please call the dedicated helpline on 01943 850 817 or email [email protected]}