Get more awareness with Floorwise Aware
Offering retailers a unique opportunity to engage with their potential customer-base in a new positive fashion, Floorwise Aware underlay, in support of Breast Cancer Care, is already being heralded as one of the must-have products of 2014.
Offering an underlay suitable for use throughout the home that features an instantly recognisable pink film and colouring, Floorwise Aware is about far more than just product itself. The underlay is a small part of a story that is giving retailers a chance to engage with their local community and create a feeling of good will. With each sale of Floorwise Aware underlay, a combined donation will help to support the work of one of the UK’s most recognised charities in Breast Cancer Care.
Fitting well with the profile of female purchasers, often the decision makers when it comes to flooring, Floorwise Aware is also supported by the charity, through local fundraising and events, as well as from the huge audience reach of Breast Cancer Care. Alongside driving footfall to store through external media campaigns and community events, each Floorwise Aware stockist will receive an exclusive marketing pack that includes window stickers, in-store posters, balloons, underlay presenter, counter-top dispenser and leaflets; all designed to communicate the benefits of underlay as well as its support of the high-profile charity.
The aim of the project is to provide flooring retailers with a new and engaging way to communicate with potential customers, while creating a positive atmosphere around their store. Proving that being a good local flooring retailer means giving something back, Floorwise Aware is an initiative with a conscience that will benefit flooring retailers and their community alike.
“With opportunities to hold fundraising events and more, Floorwise Aware is an exciting opportunity to really create local buzz about your store,” explains Richard Bailey, managing director, Floorwise. “We’ve a dedicated website with retailer search, and consumer press and social media campaigns going on too, all to make sure that Floorwise Aware reaches as many people as possible. Never before has an underlay, a crucial part of profitable sales, been given such profile. This really is a unique opportunity to be a part of something new and exciting in the flooring industry.”
Retailers interested in becoming a Floorwise Aware stockist can register for free on the website at www.comfortthatcares.com. Once approved, every new retailer will be announced via social media channels and added to the Floorwise Aware listing on the website. Packs will follow shortly after so that retailers can begin to enjoy the positive engagement of Floorwise Aware as soon as possible.
The donation
Floorwise Group Ltd Limited will make a £6 donation to Breast Cancer Care from each roll sale of the Floorwise Aware underlay. (Registered charity in England and Wales 1017658, and Scotland SC038104) via Breast Cancer Care Trading Limited (CRN 2681072).
For further information on these and other great flooring products contact Floorwise on 01509 673974 visit www.floorwise.co.uk or email [email protected]
