Carpet and Rug NewsFeatured PartnerUnderlay News

Floorwise transforms with new underlay branding

To ensure greater brand continuity throughout its extensive portfolio, and following months of development, the Floorwise Group is now ready to reveal exciting new branding that builds upon the strength of its name.

As Richard Bailey, managing director, Floorwise, explains; “The Floorwise brand has become synonymous with high quality and great value thanks to the reliability of each and every one of our products. As the supplier of choice for hundreds of fitters and retailers in both the commercial and residential arenas, we now feel it is time to capitalise on our success and give greater emphasis to our own brand in both the names of our products and their packaging. Floorwise is a name to proud of and we want to ensure that it is the first thing that is visible so our customers know that be they are choosing a product that they can trust.”

The underlay range, one of the most popular collections from Floorwise, will be the first to transform under the new brand guidelines. With packaging fully redesigned to allow for greater prominence of the Floorwise name, the new collection features a total of nine overhauled qualities, including the new entry-level product Floorwise Initio at seven-mm thick, and Floorwise Supreme sitting at the top end of the collection thanks to its super high density and 11-mm thickness.

Brand new carpet hanging samples will be produced to allow retailers to showcase the new underlays in a consumer-focused format that also allows sell-up opportunities across the ranges.

“We are confident that the new branding will bring greater unity to the look and feel of our products, and are already rolling it out to all other lines within the Floorwise portfolio,” continues Richard. “We are dedicated to ensuring that Floorwise remains the supplier of choice for those who use our products on a day-to-day basis, and investing in this new branding demonstrates our commitment to keep evolving.”

For further information on these and other great flooring products contact Floorwise on 01509 673974

visit or email [email protected]


Show More

Floors Magazine brings you daily flooring news, features, tenders, events, jobs and everything in-between.

Related Articles

Back to top button