floorwise Launches Lumiere Premium Memory Foam Underlay
floorwise has launched Lumiere, a premium quality underlay created using only premium memory foam along with hand-sorted white recycled pre-consumer polyurethane foam.
Lumiere is the brand-new underlay from floorwise that brings homes a luxurious and resilient underfoot feel. Designed to fill the gap between the current premium polyurethane (PU) foam underlay and luxury Feel the Difference range, Lumiere is made using a hand-sorted blend of pre-consumer recycled PU foam and memory foam to give the best of both materials. Lumiere is free from the hard lumps often noticeable in other foam underlays and comes with an entirely different feel, making this unmistakably premium underlay stand out from the crowd.
Not only does Lumiere separate itself from the crowd in the way it feels, its pure white look and smartly branded white film top ensure it looks just as good and stands out in a crowded market.
Andrew Gill, product manager, floorwise, says, “This is the first time a floorwise underlay has specifically incorporated memory foam into a product and not only does it give Lumiere a unique feel it’s a great selling point for retailers also looking to unlock the extra profit the underlay can bring. Consumers understand memory foam and know it for its amazing comfort and support, adding it into underlay capitalises on this perception and this is something retailers can use to upsell from lower grade products. What’s more, Lumiere’s pure white core and royal blue branding give it a high-end, premium look that makes it even more attractive to homeowners.”
Lumiere is a Super High Density underlay and comes in 9mm, 10mm and 11mm thicknesses, making it a true all-rounder that can be used to bring comfort and resilience to all rooms of the home. The premium branding of Lumiere is reflected in the high quality A3 sampling for retailers and installers, as well as floorwise’s unique A4 sample cards that add extra versatility to presentation options.
For further information on these and other great flooring products contact Floorwise on 01509 673974, visit www.floorwise.co.uk or email [email protected]
