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The Flooring Show 2014 – Updates

The Curtis Wool feature area in Hall C is called ‘The Wool Story’ and will show the process of turning fleeces into carpets, with demonstrations and explanations from scientists extolling the benefits of using wool. It will feature an installation consisting of two huge hanks of wool: one will be reminiscent of waterfalls in its frothiness, and the other will become its shadow and be reminiscent of peat from the Yorkshire Moorlands. Both will be centrally suspended and celebrate the beauty of wool. This will be a fascinating and informative area of the show and an ideal base for retailers to learn how to sell the benefits of wool carpets.

The Wool trends, in Hall C, will have a themed room set designed by the style team from Homes and Garden magazine, combining the very best of British carpet and design. With the addition of some key manufacturers – Adam Carpets, Axminster Carpets, Brintons Carpets, Brockway Carpets, Cavalier Carpets and Ulster Carpets – some of which are back exhibiting at the Flooring Show for the first time in a number of years – the Wool trends will undoubtedly be one of the Harrogate highlights this year.

Sales growth continues to be impressive, with the total number of exhibiting brands expected to rise to 140 plus, making this the largest Harrogate show for several years. As well as the British manufacturers, major brands to have committed in the past few weeks include British Ceramic Tile, Vass, Rama Carpets & Rugs, Ornate Carpets & Rugs and Smart Grass.

The fascinating seminar programme will run throughout the three days of the show in the Business Enrichment Theatre, and will include important topics such as taking your retail business online; staff engagement; making the best use of social media as a marketing tool; collaboration between manufacturer and the high street; key interior and residential design trends; big data and independent retail, and much more. One of the keynote speakers is Carl Hopkins – of Channel 4 ‘Secret Millionaire’ fame – who will be giving his top 10 PR tips. The full programme is available at the show website,

Visitor registrations for the show are also increased versus this time last year. All elements of the show are free of charge, including entry, the seminar programme, networking opportunities, wi-fi and even parking! Visitors can register online at the show website, where there is also plentiful information on travel and accommodation options. The show has block-booked a number of rooms in Harrogate over the show dates, in a variety of categories, and often at preferential rates, and details of these are all on the website.

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