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Feet on New Soil – National Flooring Equipment appoints European director

To manage an increased demand for its products in Europe, floor removal specialist National Flooring Equipment has appointed Toine van den Heuvel as European director.

Van den Heuvel, who has twelve years of experience working in the equipment rental industry, will facilitate National Flooring Equipment’s relationships with rental partners across the continent.

Before joining National Flooring Equipment, van den Heuvel was operations director at General Electric Capital Equipment Services Europe.

In this role, he was responsible for providing transport and logistics solutions across Europe in the leasing, rental, maintenance and repair markets.

He was part of the team that helped transform the company from a rental-only business to a full-service organisation.

“I have previously been employed by some of the largest rental companies in the world,” explained van den Heuvel.

“I understand what these companies want from equipment manufacturers and I have a good insight into the needs and particularities of the European market.

“I was already familiar with National Flooring Equipment, as I’ve worked in the industry for several years.

The company’s combination of extraordinary products and excellent customer service and training was something that I wanted to be involved in.

It’s also a great opportunity for me to help develop the company so that it operates on a similar scale in Europe as it does in the US.”

Outside of work, van den Heuvel spends as much time as possible with his children.

He bought a small farmhouse ten years ago and spends his weekends restoring the building to its original condition.

van den Heuvel also finds time to be a core course teacher at Business School Netherlands (BSN) – the first education provider in Holland to offer full English Master of Business Administration (MBA) programmes.

He has been an administrator of his local Rotary club for the last eight years.

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