Divine carpet intervention from Lano
As one of Belgium’s foremost carpet manufacturers, Lano Carpets has long held an enviable reputation for great value quality carpets that prove popular with consumers right across the UK, making brands such as Easy Care and Ultimo a firm favourite for retailers.
Now with the recent launch of Divine Twist, a 750z deep pile Saxony, Lano Carpets is driving interest in its Premium Easy Care Collection, a range of carpets designed to deliver worry-free stain resistance in a more resilient and durable Lanoset two-ply yarn.
The 100% polypropylene Lanoset fibre is heat-set to offer better durability, but also to give a beautiful wool-like appearance, helping to give justice to its premium moniker while providing homeowners with the reassurance of a bleach cleanable low-maintenance carpet. Backed by 10-year stain and wear guarantees and with a Extra Heavy Domestic rating, there is no doubt the new Divine Twist is a carpet suitable for use in the busiest of family homes.
Available in both four and five-metre widths, Divine Twist comes in an exceptional weight of 2,370g/m2 again underlining its premium tag and providing high levels of underfoot comfort.
“The Premium Easy Care Collection offers our very finest stain-resistant qualities so that retailers can offer their customers luxurious carpet that is also worry-free,” explains Birger Karlsson, Sales Director UK. “Providing an alternative to the worry of wool and wool-rich blends, Divine Twist is also excellent value, a carpet that is typically Lano!”
Divine Twist is available in 10 shades, with a grey theme running throughout, giving a thoroughly modern and in-tune collection that is well placed to meet the need for a wider assortment of grey hues as this palette begins to enjoy growing popularity.
“As we once saw with beige, the demand for grey is meaning that ranges need to be more sophisticated in their approach to the colour, offering homeowners more choice, from light shades through to rich velvet hues. Divine Twist explores the potential of the palette beautifully and this makes it an excellent choice for retailers wanting to offer their customers carpets that are very ‘now’,” concludes Birger.
For further information, freephone 00800 5266 5266, [email protected],
