INVEST Antron ® carpet fibre has launched a new website for the European market at www.antron.eu, revealing that carpet really does start with the fibre.
The new site gives a unique insight into Antron® carpet fibre and how its inclusion in carpet and carpet tiles can improve performance in demanding commercial environments, while also demonstrating the work of the brand to develop a meaningful conversation with designers.
With a suite of resources including digital literature such as ‘Fibre Matters’ and the latest edition of the ‘Carpet Directory’, explanatory videos including ‘What’s the Difference?’ and ‘Spec it’ as well as access to the ‘2015/16 Global Color Trend’, www.antron.eu is an essential source of carpet and trend-related information.
“We are committed to presenting space designers with resources that help to forge a dialogue and creates a better understanding of carpet and the impact it has on the interior,” reveals Jo Lea Keppler, marketing communications manager, INVISTA Antron® carpet fibre. “Our new website places this information in a central ‘hub’ that contains all the ingredients for a successful carpet specification.”
For designers keen to expand their knowledge of carpet, www.antron.eu features detailed information on Antron®, Antron® Lumena™, Antron® Legacy™ and Antron® Brilliance® carpet fibres. Explaining how these fibres can clean up nicely, keep spills from becoming stains and make any carpet work and play hard, as well as revealing over 200 colours in solution-dyed Antron® Lumena™, the new website is now live.