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Crown Floors makes a royal impact at Harrogate

Crown Floors makes a royal impact at Harrogate


Crown Floors impressed visitors to this year’s Flooring Show with its mix of brand new collections and innovative new POS display that captures the trend-focused nature of the brand.

Proving its commitment to continual product development and to accommodating every retailer, Crown Floors used the Harrogate show to launch an exciting new POS lectern display especially designed for retailers with compact space. Consisting of four Crown Floors designs, including the luxurious Dapdune Wharf with a range of striking colours and a collection of patterned Crown Wilton, this unit also houses two exclusive new ranges that have guaranteed consumer appeal. Heavy twisted saxony Dunotter Castle is available in an array of 10 appealing colourways and on-trend shag pile Kingston Lacey captivated visitors with its soft and sumptuous texture. With underneath storage and sample books of the full Crown Floors range, this unit only takes up one m2 of floor space.

Visiting retailers were also able to view the seven recent exclusive additions to the main Crown Floors wall unit. With a wealth of styles to choose from including quality 100% British wool loops Hardwick and Meaton Hall, durable easyclean twist Sissinghurst Castle and the sophisticated look of Alderly Edge, there was a carpet to suit every taste. Retailers were also impressed by the wall unit’s generous sample sizes, clear product signage and sophisticated spotlight detailing – a winning combination in the quest to tempt consumers.

Crown Floors also signed up new members to its popular and exclusive Loyalty Club scheme, impressing with the high-quality rewards on offer. Existing members were able to view the many products available and motivate themselves to earn even more loyalty points.

“The Flooring Show was a great opportunity for us to meet with both our existing and potential retailers,” explains James Caldwell, sales coordinator, Crown Floors, “and having a section of the stand dedicated to our Loyalty Club was a fantastic way to demonstrate the benefits available to Crown Floors stockists. Harrogate was also a great platform from which to launch our brand new POS lectern and show to retailers that we are committed to providing up-to-date, on-trend carpet styles to suit their individual requirements.”

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