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Crown Floors lecterns rolling out across UK

With three new ranges for 2014 keeping Crown Floors at the forefront of interior style, there has never been a better time to become a stockist, particularly with the roll-out of new lecterns for these and three of the brand’s existing ranges.

Appearing in retailers across the UK right now, these new lecterns are excellent for stores that are short on wall space, but that want to introduce Crown Floors into their product portfolio, capitalising on the strong brand presence and highly desirable carpet collections.

With a compact footprint, the lecterns feature the striking royal blue synonymous with the marque, attractively topped with large feeler samples.

Available for the new Parkland, Wilton House and Sheringham collections and existing Roseland, Penrose and Alderley Edge ranges, the displays provide a powerful yet flexible platform for retailers.

Working well as a unit, or placed separately across the floor space and featuring highly sellable ranges, the lecterns are already bringing Crown Floors to a growing customer base:

“We introduced the lecterns to provide retailers with more scope in how they make the most of Crown Floors,” says James Caldwell, sales coordinator, Crown Floors.

“The wall units are undoubtedly high impact and have been hugely successful for those retailers that have them, but they do require a large commitment. By using the lecterns, retailers can achieve much the same effect, but with a more flexible and less space-demanding display solution.”

With excellent service levels that have seen the brand become the go-to carpet supplier for many retailers and cut-lengths supplied directly from the UK, these new lecterns provide retailers with an excellent opportunity to become part of the growing Crown Floors network.

The new display units achieve a compact footprint while the large sample sizes and carefully worked colour combinations help each collection to stand out in-store.

With many retailers already realising the benefits of these new units, interested retailers should move quickly as the lecterns have limited availability. With the introduction of a consumer PR campaign as well, demand for the brand is expected to reach an all-time high.

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