Granorte introduced a range of fabulous new cork flooring ideas at this January’s Domotex, wowing visitors with the ability of one of nature’s most low impact resources to find new applications and uses.
Enjoying a rebirth as designers and end users seek more appealing, aesthetically diverse and sustainable materials, cork is a true wonder material and Granorte one of its finest manipulators. Along with an incredible range of flooring, the Portuguese manufacturer also makes wall coverings, cork fabric in the brand new Tessughero – unveiled at Domotex – and a range of desirable furniture and objects. These can be found in the brand new Granortedesign catalogue, now available.
Along with four new styles in the Vinylcork and six new items in the Vita flooring collections, Granorte revealed its new Trend range. Attracting a new audience to cork thanks to its excellent value, Trend brings the material’s inherent benefits in a range of stunning and unusual aesthetics. Featuring an engineered specification that still brings cork’s great acoustic absorption, thermal insulation and underfoot comfort, the Trend range looks set to help the material establish a stronger foothold among consumers as a serious flooring option.
“As every year passes cork becomes a more relevant and more appealing product for a growing number of people and its aesthetic really does make it stand head and shoulders above other flooring options,” comments Paulo Rocha, Granorte. “However, our highly engineered collections has meant this appeal has been somewhat cuffed and we’ve introduced a more value-driven proposition in Trend to make sure that cork becomes attainable to a wider audience that wants to take advantage of its benefits.”
The reception to Trend has been excellent, with visitors at Domotex expressing high levels of interest in the new collection, as well as existing ranges such as the aforementioned Vita and Vinylcork, Ambience, Studio and Linocork.