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BAL goes live with new improved website

BAL – market leaders in tiling solutions – have launched a new state-of-the art responsive website suitable for mobiles, tablets and desktops with interactive features for every user.

Whether a tiler, contractor, specifier, architect, distributor, homeowner or trainee, the new BAL website – www.bal-adhesives.com – provides enormous benefits to make life as easy as possible including:

  • Full information about BAL products and services tailored for each audience zone
  • Downloadable literature including Technical Data Sheets, Material Safety Data Sheets, tip sheets, products guides and case studies.
  • Improved stockist locator – find branch directions, promotions, information
  • Find a Trusted Tiler tool and review a tiler facility
  • On-line technical advice
  • Training guides and course information

The new website encompasses all the great elements of BAL’s previous sites – BAL-adhesives.comTilerworld.comtilers-demand.com and see-it-for-yourself.com – with added features and benefits. 

Log-in as a tiler for lots of exclusive content and business development tools including the ability to build your own web profile and access homeowner leads.

Contractors can access a number of tools including BAL’s unique Apprentice Finder tool – giving them the ability to connect with college students to find their next tiling apprentices.

Specifiers and architects can find links to BAL’s BIM model tools, get instant free M40 specs, request tile sample testing and book RIBA-accredited CPDs.

As part of BAL’s new and improved Stockist Locator tool, BAL distributors have the ability to manage their own listing, add branch details, photographs and highlight their latest BAL promotions.

The site also includes a special zone for trainees and their tutors with exclusive training guides, access to the Apprentice Finder tool and learning materials, while homeowners can find a trusted tiler from BAL’s tiler network, review work from tilers, get quotes for jobs and discover tips, advice and inspiration.

The new site forms part of BAL’s extensive digital roll out including a new Twitter account @BALtiling, YouTube channel BALtiling and LinkedIN to help all its customers keep up-to-date with the latest products, projects, news and views  from the market leaders.

A new forum to replace the original Tilerworld forum will also soon go live for fixers, contractors, specifiers, trainees and homeowners to interactive with each other and BAL staff.

Alex Underwood, head of marketing at BAL, said: “Following months of development we are delighted to launch our new interactive website which offers unique benefits for all users.

“Providing a significant upgrade on our previous site, BAL-adhesives.com provides comprehensive support for all tiling projects from start to finish.

“Whether visitors are looking for product information, technical advice and specification support, or they simply want to find their nearest BAL stockist or a local trusted tiler, BAL-adhesives.com is the place to go.”

Discover more at www.bal-adhesives.com. Have your say on Social Media – follow on Twitter @BALtiling, connect via LinkedIN, watch via YouTube – BALtiling.

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