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Axminster woven broadloom Carpet Beautifies Brockencote Hall Hotel

An array of woven broadloom carpet from Axminster Carpets Commercial now graces the floors of the magnificent Brockencote Hall Hotel in the Worcestershire countryside, giving the hotel’s interior a subtle and classical feel combined with sophisticated contemporary styling.

A mixture of almost 1000m2 of bespoke, Ready to Weave and stock designs were laid within the hotel’s public areas and west wing bedrooms and corridors.

Fitted by AJ Rudd Contractors of Kidderminster, the carpets were specified by Nicholas Hollinshead Interiors in collaboration with The Eden Collection, owner of Brockencote Hall Hotel and other luxury countryside retreats.

Drawing upon Axminster Carpets’ expertise, the bespoke carpet that now graces the opulent drawing room was inspired by a photograph in the Axminster archive of a rug that was especially woven for Highgrove and presented to HRH The Prince of Wales.

This original rug was in the refined Adam Style, and various elements of this design were incorporated into the carpet for Brockencote Hall Hotel.

Evolving from computer-generated visuals and hand-trials, the final design features delicate grey, neutral, cream and mauve shades that contrast beautifully with the light panelled walls and period features of the hotel.

Encompassing floral motifs and larger, bolder shapes, the carpet truly is one-of-a-kind and is durable enough to withstand heavy footfall.

Nicholas Hollinshead Interiors turned to the traditional Ulverston carpet from the comprehensive Ready to Weave collection to enhance other spacious public areas, including the main house corridors and the dining room.

In a soft beige and lilac-grey colourway, this carpet features a fetching pattern of interlinking diamond shapes and delivers a striking contrast to the pale walls and regal purple dining chairs.

In certain areas, this Ready to Weave design is incorporated into a further bespoke pattern with slim floral borders in mauves, greens and yellows.

Featuring as a freestanding rug in the reception area, this bordered pattern is again used to cover the main staircase to give a harmonious look.

The west wing bedrooms, corridors and staircases were fitted with a bespoke leaf design, again using neutral colours selected from the Ready to Weave collection and provide a calm restful atmosphere to complement the soft blues, greys and greens of the upholstery and curtain fabrics.

Nicholas Hollinshead Interiors also selected the textured Simply Natural Ribgrass carpet in a warm beige colourway from Axminster’s standard collection to adorn 80m2 of the airy conservatory bar.

Coordinating with the rich brown furniture and flagged stone tiles, Ribgrass contributes to the cosy feel of this traditional bar area.

“Now refurbished, Brockencote Hall Hotel has a luxurious look and lavish feel to suit its magnificent countryside surroundings,” explains Nicholas Hollinshead, director.

“The carpets provide the perfect finishing touch to the overall interior scheme of the hotel, and they all work together for a truly coordinated appearance.

Our client is absolutely delighted with the outcome, and the quality of the carpets is superb.

“Axminster Carpets Commercial provided us with fantastic levels of customer support from start to finish, and the design service offered was second to none.

It enabled us to create our own bespoke designs as well as replicate aspects of the majestic Adam-style rug in the archived images, allowing the hotel to have a truly unique carpet with a royal connection.”

Brockencote Hall Hotel is a peaceful luxury retreat set in 70 acres of beautiful parkland close to the famed Malvern Hills.

Established as one of the finest hotels in Worcestershire, it has won a whole host of awards for its high levels of comfort and hospitality.

For further information telephone 01297 630630 or e-mail commercial@axminster-carpets.co.uk

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