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Avenue asserts itself at Domotex

With the popularity of cushion flooring still on the rise, Avenue is using Domotex to reveal captivating new designs and the introduction of the brand new Ultimate Elements collection.

Using a scuff and mark-resistant SuperGuard PU lacquer for lasting looks and lower maintenance, Ultimate Elements brings together inspired recreations of stone and minerals for a collection strewn with hues of on-trend grey shades and warming neutrals. With marble-like textures of the new Rapallo Marble and the charcoal mineral of Modus through to the stunning new limestone of French Limestone, this is a collection that will appeal to a wide range of consumers.

The expressive Bubblegum and Liquorice collection has also been given a makeover, with just four designs remaining from this year’s collection. With the shocking pink and acid green of Uni colour blocking, the Mondrian roadmap of City, Moroccan influences in Sagres, the playful Alphabet and Pieces, hexagonal graphic mosaic of Cortille and the eternal black and white diamond of York, this revived Bubblegum & Liquorice explores the creativity of cushion flooring.

“The Avenue brand has always been known forout of the ordinary designs that show just how all-round cushion flooring can be,” says Victoria Hemelaer, product manager, Avenue. “As a flooring material, cushion vinyl is incredibly versatile and can literally turn its hand to any style. We’ve given this standout collection an overhaul and have made it completely in line with the latest interior trends.

“While not for everyone, this is a range that will undoubtedly appeal to a select range of style conscious homeowners and we are sure that it will continue to raise the status of cushion flooring as a serious design choice. Along with the new Ultimate Elements collection, I really can’t wait to show retailers these great new designs and I’m sure they will be seriously impressed.”

Avenue will be at Domotex, IVC Group, Hall 6, Stand C30, 17th-20th January.

For further information contact AvenueFloors on0800 032 3970 or visit

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