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A new way to reach aspirational buyers with Granorte

Being rediscovered by designers as one of nature’s wonder materials, cork can now be found on footwear from the biggest sportswear brand in the world to wallpapers, fabrics and more. If nothing more than revealing the adaptability of this sustainable resource, these applications are hugely impressive, yet few can demonstrate cork’s practicality as its use as a flooring material.

Durable, soft underfoot, absorbing sound, transmitting heat and incredibly beautiful, Granorte’s huge range of cork and cork-ingredient flooring gives retailers a chance to exploit the current popularity of the material, while welcoming a completely different option to store.

Collections such as Emotions, Tradition, Studio and Bloom make the most of the standout appearance of cork, while for the more traditional buyers; Vinylcork and Heritage provide wood-look floors that harness the performance properties of the material. In this diverse catalogue of flooring styles, cork’s natural properties are also used to full-effect beneath leather and linoleum, testament to the material’s ability to reinvent itself to suit the task at hand.

Encapsulated in a new Wall and Flooring Collection in-store display that can hold 12 selected ranges, Granorte provides retailers with something completely different from the norm, something that is key to the recent rise of cork as a multi-application material:

“Designers working in commercial and high-end residential interiors demand the very best but are always on the hunt for finishes that help to lift their projects from the ordinary into the extraordinary,” comments Paulo Rocha, Granorte. “Cork has proved itself a worthy material for designers and it’s adaptability means it can also mean something to homeowners from every walk of life. In short, it is a perfect aspirational flooring choice.”

The Wall and Flooring Collection display is available to retailers across the UK.

For further information, Granorte 01785 711131, www.granorte.co.uk, info@granorte.co.uk

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