The update to the original and best, The Noble Collection, has certainly caused a stir among retailers with the striking sample books giving extra dynamism to a range of perfectly coordinated plain and stripe StainSafe® colourways.
And now Balta Broadloom has announced the launch of a new lectern to support the range.
Showcasing the collection’s range of 12 solid colours and four coordinated stripes, the new lectern captures the elegance of The Noble Collection.
Featuring striking branding and an all-over black finish, the lectern is destined to stand out in store drawing the interest of consumers in a sea of natural wood finishes.
“The original Noble Saxony was among the first ranges to truly maximise the benefits of StainSafe® yarn and in this latest rework, it looks set to once again reassert its dominance as a modern classic,” comments Geert Vanden Bossche, marketing director, Balta Broadloom.
“With such a status it is only fitting that this collection has its own unique identity and one that delivers a strong presence in store.
The introduction of this new lectern is set to make that happen and to ensure that The Noble Collection becomes a key focus for homeowners looking for quality stain-resistant carpet.”
Featuring Balta Broadloom’s quality two-ply yarn that adds softness, extra definition and more resilience, The bleach cleanable Noble Collection is available in four and five-metre widths (plain styles only) and comes backed by 10-year wear and 15-year stain warranties.
For further information contact Balta on +32 56 62 22 11 or [email protected]