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Heritage brands are the cornerstones of Interfloor’s one-stop-shop – Furniture Show 2017

Europe’s largest manufacturer of underlay and flooring accessories Interfloor will be showcasing its market-leading heritage brands including Tredaire and Duralay at the January Furniture Show 2017.

“Providing better looking and better performing flooring products that genuinely help our customers to profitably grow their business is our priority, and we’re looking forward to showing visitors to this great event how we can support them in 2017,” said Interfloor CEO John Cooper.

Top-selling Tredaire, which has been on the market for over 50 years, has undergone a brand refresh and this year more contemporary-styled POS materials, including a foot tester, have been introduced to enhance the in-store experience.

Tredaire is renowned for its underfoot comfort and adding warmth and cosiness to any room, giving an experience akin to “treading on air”. With many homeowners opting for soft furnishings which create a feeling of luxury, branded Tredaire Polyurethane Foam (PU) underlays including Sensation, Ambience and Citra are popular choices which can help to achieve a truly indulgent underfoot experience.

Top of the range Tredaire Sensation is particularly good at insulation and impact noise reduction and is luxurious underfoot, making it perfect for living areas where sumptuous comfort is a priority.

Interfloor’s top sponge rubber underlay, Tredaire Colours Red also performs superbly for comfort and spring back. Sponge rubber underlays have been around since the 1950s for very good reason: no other underlay produces quite the same feel underfoot.

Duralay is the contractors’ brand of choice for more technical applications in the home such as under wood flooring and with underfloor heating.

The Duralay Timbermate range of specialist underlays for laminate and wood flooring includes best-selling sponge rubber brands Timbermate Excel and Silentfloor Gold, plus the more hardwearing Duratex. All reduce in-room noise by 30 per cent and are suitable for use with underfloor heating.

For commercial installations the Duralay Durafit System has been used for prestigious projects world-wide for over 30 years. Manufactured to the highest standards using only top quality rubber crumb, it is a trusted underlay and adhesive system for heavy-wear areas such as hotel receptions and corridors, airports and offices.

Interfloor’s product range also includes accessories designed to ensure a quick, cost-effective and high quality installation. Gripperrods, the only remaining British manufacturer of gripper, includes carpet gripper, heat seaming tapes, single and double-sided tapes and tools, while the Stikatak range includes floor edgings to suit all types of floor as well as multipurpose adhesives and tackifiers ideal for direct stick down, single and double stick installations for carpet and carpet tiles.

Visit our website: or come and see us at The Furniture Show 2017 Hall 2 Stand FS15.

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