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Picture-perfect patterns from Balta Broadloom

The new Wiltax collection of patterned carpets from Balta Broadloom comprises a magnificent array of five woven wilton designs, perfect for adding a dash of traditional style to any interior.

Inspired by decorative Middle-Eastern, Asian and Oriental rugs, Balta Broadloom worked with renowned British designers to create the five different patterns featuring in this collection.

From the floral Royal Garden to the structured Persian Panel and the elaborate Indian Palace, this collection is defined by intricate motifs and rich flourishes of colour.

Featuring a variety of sumptuous shades, including burgundy, forest green and soft golden hues, the Wiltax collection has a timeless quality that will appeal to consumers who appreciate classical style.

Using the 6 frame weaving process for superb colour clarity and more polished patterns, Wiltax is crafted from resilient 100% StainSafe® polypropylene.

Combining its regal shades and fine patterns with remarkable practical benefits, Wiltax is ideal for consumers who are on the hunt for hardwearing and easy-to-maintain carpet.

Bleach cleanable, Wiltax has exceptional colourfastness and will remain looking as good as new even after stains and spillages, making it a fantastic option for high-impact zones such as hallways and living areas. Suitable for heavy domestic use, Wiltax comes with impressive 7-year wear and 10-year StainSafe® warranties

“The Wiltax collection offers something quite unique,” explains Geert Vanden Bossche, marketing director, Balta.

“The choice of designs in such a variety of colourways means that retailers can offer something to suit every home, and the majestic nature of the patterns is what makes this collection really stand out.

The range will appeal to retailers who want to offer maximum choice and to consumers who are after sophisticated patterned carpets that will withstand rigorous cleaning and the impact of everyday use.

All Wiltax designs are available in 400cm width and have a pile weight of 2,100g/m2.

For further information contact Balta Broadloom on +32 56 62 22 11 or [email protected]

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